CIMEX´s winter campaign near to its end
After 43 days of continuous actions, CIMEX´s winter campaign (celebrating the end of 2018 and the beginning of a New Year) comes to its end. It started on the 1st of December last year, targeting different consumer groups, especially the clients of the company´s retail store network. Relying on its different branches across the country, the company have covered all the Cuban provinces with different actions aimed at securing that the products get to the selling points on time, as well as to rise the quality of the services, taking care of every detail and guaranteeing a high level of costumers´ satisfaction. The campaign has focused on creating a festive selling environment related to the joy and celebrations of the season. Product fairs and other retail activities in most of Cuba´s capital cities have been at the core of the campaign. Specially during the weekends, families have had the opportunity to shop around and to enjoy different cultural activities. Most of these activities revolved around cooking traditions and photography and targeted children in the first place. Local government and party authorities offered a great support to develop this aspect of the campaign. Among the options preferred by the public were the toiletry bags, the photobooks, and the bakery products. Special dinners in different restaurants were also among the public´s favourite options. The end of this campaign marks the beginning of a new period for CIMEX. It will be mainly focused on celebrating the 500 anniversary of Havana, Cuba´s capital city. Credits: Fair in el Vedado marking the beginning of the 2018 winter campaign (Dec, 1st).